The Essential™

Great quality and great fit!

This tee has been a game-changer. I spilled coffee on it at brunch and instead of a big dark blotch, the liquid just sat there for a minute and wiped right off. The fabric still looked crisp afterwards — no iron required! Best of all, it stretches comfortably so it moves with me (and I don’t feel like I’m squeezing into it). This tee has been a game-changer. I spilled coffee on it at brunch and instead of a big dark blotch,... This tee has been a game-changer. I spilled coffee on it at brunch and instead of a big dark blotch, the liquid just sat there for a minute and wiped right off. The fabric still looked crisp afterwards — no iron required! Best of all, it stretches comfortably so it moves with me (and I don’t feel like I’m squeezing into it). View More

 Thrilled With This!

Finally a tee that can keep up with how I live. The ‘wrinkle-free’ claim is legit — I pulled it out of the bag after a trip and it looked like new. The stretch is subtle but real: I can raise my arms, bend, reach — no pulling or tightness. And the stain-resistant finish? Champagne on white and nothing but a glint of shimmer. Major win. Finally a tee that can keep up with how I live. The ‘wrinkle-free’ claim is legit — I pulled it... Finally a tee that can keep up with how I live. The ‘wrinkle-free’ claim is legit — I pulled it out of the bag after a trip and it looked like new. The stretch is subtle but real: I can raise my arms, bend, reach — no pulling or tightness. And the stain-resistant finish? Champagne on white and nothing but a glint of shimmer. Major win. View More

nice shirt

I’ve tried a lot of “performance” tees that promise no wrinkles or stains. This one comes the closest. The wrinkle-resistance is solid; the stain protection is better than average. I deducted one star because after many washes the finish on one spot feels slightly different. Overall though, very happy.”10. I’ve tried a lot of “performance” tees that promise no wrinkles or stains. This one comes the closest. The wrinkle-resistance... I’ve tried a lot of “performance” tees that promise no wrinkles or stains. This one comes the closest. The wrinkle-resistance is solid; the stain protection is better than average. I deducted one star because after many washes the finish on one spot feels slightly different. Overall though, very happy.”10. View More

I love it! 😍

This tee gives me confidence — in how I look and how I can move. The stretch factor is subtle and elegant (not spandex gym tee-level) so it still reads ‘nice casual’, and the wrinkle-free fabric means fewer trips to the iron. I spilled tea this morning and by lunch it looked brand new. Can’t ask for more. This tee gives me confidence — in how I look and how I can move. The stretch factor is subtle... This tee gives me confidence — in how I look and how I can move. The stretch factor is subtle and elegant (not spandex gym tee-level) so it still reads ‘nice casual’, and the wrinkle-free fabric means fewer trips to the iron. I spilled tea this morning and by lunch it looked brand new. Can’t ask for more. View More

The best shirt i have ever owned

The fabric is soft and comfy, and the stain proof side impresses (dripped sauce and no mark!). On the wrinkle-free promise — it did fairly well but after a long day I noticed a slight crease on the sleeve. But for how much easier it is vs my old tees, I’ll take that. The fabric is soft and comfy, and the stain proof side impresses (dripped sauce and no mark!). On the wrinkle-free... The fabric is soft and comfy, and the stain proof side impresses (dripped sauce and no mark!). On the wrinkle-free promise — it did fairly well but after a long day I noticed a slight crease on the sleeve. But for how much easier it is vs my old tees, I’ll take that. View More

Everyone loved the message

I wore this to a family cookout and accidentally dropped BBQ sauce — it literally rolled off. Everyone was shocked. The material feels smooth and has just enough stretch to be flattering without clinging. Definitely my new go-to shirt. I wore this to a family cookout and accidentally dropped BBQ sauce — it literally rolled off. Everyone was shocked.... I wore this to a family cookout and accidentally dropped BBQ sauce — it literally rolled off. Everyone was shocked. The material feels smooth and has just enough stretch to be flattering without clinging. Definitely my new go-to shirt. View More